Results Coming Soon!
Bainbridge, PA – On Friday, July 19, 2019, Nissley Vineyards partnered with leading wine-in-a-can market researchers to host the first canned vs. bottled wine blind tasting study in the nation.
Nestled in the countryside of Lancaster County, Nissley Vineyards is one of the oldest wine producers in the state of Pennsylvania. Since 1978, three generations of the Nissley family have continued their wine-making traditions while still finding new ways for wine drinkers in Pennsylvania to enjoy wine.
Recognizing a growing trend in the canned wine market on the west coast, third generation vintner, Jonas Nissley was compelled to develop a new product line that Nissley customers likely hadn’t experienced before. “The winemaker and I toyed with the idea of producing a canned wine for a while, but it wasn’t until a trip to the Lake Erie wine region that I knew we had to jump on this trend. The wineries up there told me about the success they were having, and the rest of the team here at Nissley agreed it would be a great fit for us.”
In April 2019, Nissley Kiss canned wine was introduced to the public. Described as a sparkling white wine with natural flavors, Nissley Kiss comes in three fruity flavors: strawberry, peach, and blueberry. Two 375 mL cans containing 9% alcohol equates to one full size bottle of wine. Each can retails for $6.
Following the excitement of a successful product launch, there was no hesitation when Dr. Robert Williams, Jr. and his team from WICresearch.com reached out to Nissley for help. The study called upon volunteers to participate. Volunteers (aged 21-77) were instructed to taste four sets of two identical wines, the only difference being one was bottled and one was canned. Each type of wine was served in two separate cups. Not knowing which one was from a can or bottle, participants were then asked which one they liked better: A, B, or No Difference. Data are still being analyzed, but preliminary results are interesting, and will be released to the participants shortly.